Privacy Policy

Effective Date: December 4, 2015

Denali Licensed Products Group LLC (“Denali”) takes seriously the confidentiality of your personal information.  The following Privacy Policy sets forth our information gathering, use and dissemination practices for this website.  By accessing or using this website, you hereby agree to the terms of this Privacy Policy and consent to the collection and use of information as discussed in this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, do not access this website.

Policy Modifications and Amendments
Denali reserves the right to modify or amend this Privacy Policy at any time.  All changes will be effective immediately upon posting to this website.  Material changes will be conspicuously posted on this website or otherwise provided to you.  By accessing or using this website after such changes are posted you agree and consent to all such changes. 

Personally Identifiable Account Information
Denali may collect any content, record, or electronic communication of any kind, including without limitation your (1) name, (2) address, (3) e-mail address, (4) phone numbers, and (5) other personal information required to process your order and communicate with you. 

We may use and share information with those persons and third-party entities that we have engaged to support our business to make the products and website available to you.  These third parties consist of our call center, our shipping provider, our fulfillment center, our web hosting service, and our online marketing providers. 

We may collect, use and share aggregated information that does not uniquely identify you when it enables us to improve and enrich our services and website content, and otherwise to promote our website and products. 

In addition, Denali reserves the right to use and share your information in the event Denali believes doing so is necessary to operate this website or where such disclosure may be required by law, or to protect Denali's right or the rights of others.

Denali maintains full rights to any information collected on this website, and may freely collect, use and disclose such information unless prohibited by this Privacy Policy or applicable law.  We may however transfer or sell your information, whether identifiable or in the aggregate, in the event of a sale, merger, reorganization, or acquisition of all or part of our business, in which case any information owned by or in the control of Denali may be transferred to such Denali successor, who will remain subject to the terms of this Privacy Policy.

E-mail Communication
Denali will use your personal information to send you promotional communications.  You have the opportunity to opt-out of receiving such promotional communications from us at any time.  To discontinue your receipt of such promotional communications, simply following the instructions as set forth. 

IP Addresses
Denali logs IP addresses for systems administration purposes.  IP addresses are not by themselves used to track a user’s session, but is used to helps us determine how often different areas of our site are visited.  However, we may link IP addresses to your Account, which would allow us to track your session on our website.   

User Activity
We may collect, or have collected on our behalf, information about your use of the website, such as your user activity, the pages you view and the date, time and duration of your activity. We also may collect and store information that your computer or mobile device provides to us in connection with your use of the website, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, unique device identifier (e.g. Google Advertising ID (GAID), Android ID, ID for Advertisers (IDFA), ID for Vendors (IDFV), MAC address, International Mobile Equipment Identity (IMEI), or other device IDs), location, requested and referring URLs, and other information about your device(s), operating system, and the state or country from which you accessed the services.  We use this information for marketing purposes and to understand how you interact with the website.

Denali may use cookies to track the use of our website and to facilitate and enhance your experience on our website.  “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive.  Our cookies enable us to facilitate access to different aspects of our website.  For example, by showing when and how you and others visit our website, cookies help us to see which pages of the website are popular and which are not.  Cookies can also help us to improve your enjoyment of this website, for example, by remembering your address or other personal information when you request information or services on the website. 

Most web browsers automatically accept cookies, but you can disable this function so that your browser will not accept cookies.  Please be aware that disabling this function may impact your use and enjoyment of this website.

Website Analytics
Like many websites, our Website uses Google Analytics to collect information about your use of our Website. This information consists of information that your web browser automatically sends to Google, such as the web address of the page that you visit and your IP address.  Google may also set cookies or read preexisting cookies.  This information is stored on Google´s servers. Google uses this information to provide us with reports about traffic to our website and your visit to our website (such as the domain from which you access the internet, the web address of the website from which you linked to our site, the time and date of your visit to the web pages that you view and click through).  We will use this data to improve our website structure and content.

Google may also use this data in accordance with their Privacy Policy, which can be found at For more detailed information on how Google uses your data through our website, please visit

You may opt-out of our use of Google Analytics by visiting the Google Analytics opt-out page and installing the Google Analytics browser add-on, currently made available by Google at

Google Analytics Advertising Features
We may have also enabled the following Google Analytics Advertising Features:  Google Display Network Impression Reporting, Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting.  The Google Display Network Impression Reporting uses the Google Analytics cookie to track our ad impressions and your interactions with those impressions, including the effectiveness of those ads, which generates reports for us to help us analyze our advertisements.  Remarketing with Google Analytics uses the Google Analytics cookie to serve advertisements to you across the Internet based on your visit to our website. Google Analytics Demographics and Interest Reporting uses a third party cookie to collect information about our website traffic by tracking users across websites and across time, which generates a report for us to better understand our website users.  

We may also use the Google AdWords service to serve ads on our behalf across the Internet and sometimes on this Website. Google uses cookies (or other similar identifiers) to collect anonymous information about your visits to our Website and your interaction with our products and services to generate targeted advertisements to you on other sites that you visit across the Internet.

If you do not want Google to collect and use this information you may visit the Google Ad Settings page ( or you can also visit the website as referenced above to change your consumer preferences with respect to certain online ads and to obtain further information about third party ad networks and online behavioral advertising.  For the Google Analytics Advertising Features, you may also opt-out of our use of Google Analytics as described above.  Please remember that changing your settings with certain browsers and ad networks will not carry your privacy choices across browsers and other ad networks. 

Other Ad Networks
We may use third party ad networks (called third-party ad servers or network advertisers, including Google) to deliver ads to you on our behalf. These third party ad networks may place their cookies, web beacons or other technology on our website or in your browser to collect non-personally identifiable information about you when you visit this website (such as browser type, time and date, browsing or transaction activity, subject of advertisements clicked or scrolled over, or a platform-provided identifier during your visits to this and other websites) to enable those third party ad networks to deliver to you advertisements on third party websites and mobile applications for our products or services or those of third parties that are likely to be of greater interest to you. For example, Google uses the Doubleclick cookie to enable it and its partners to serve ads to you based on your visit to our website and/or other sites on the Internet. 

We encourage you to view the privacy policy of advertisers and ad services to learn more about their cookies and other technologies.  To learn more about interest-based advertising, or to opt-out, you can visit

If you do not want to receive those kinds of advertisements, look for the "Ad Choices" icon in the advertisements, which will contain a link to the privacy policy of the ad network that will provide you with information on how to opt-out of receiving such targeted advertising.

You can also visit the website to change your consumer preferences with respect to certain online ads and to obtain further information about third party ad networks and online behavioral advertising.  Please note that opting out of one ad network may not be sufficient to opt you out of another ad network, such that you may still continue to see targeted ads from us.

Facebook and Social Media
Our website may allow you to connect and share information with our website via Facebook or PayPal or other third party websites. This feature may require us to implement cookies and/or APIs provided by such third party platform to facilitate the communication.  We may share information that you provide us or that we may collect about your use of the website with Facebook, which information becomes subject to Facebook’s Data Policy or PayPal’s Privacy Policy, as applicable.    

In addition, by choosing to use any third party platform or choosing to share content or communications with any such platform, you allow us to share information with the designated platform.  Denali cannot control any policies or terms of such third party platform.  As a result, we cannot be responsible for any use of your information or content by a third party platform, which you use at your own risk.

Access by Children:
This website is not directed toward children under 13 years of age and Denali does not knowingly collect or use information from children under 13 through this website. 

Do not track
We will automatically collect cookies and other non-personally identifying information when you visit this site.  Due to this automatic collection, we do not currently honor do not track requests.

We limit access to personally identifiable information about you to our employees and third-party agents who we reasonably believe need to have access to your information to fulfill your order or to provide you with the information you request from Denali or otherwise to support our business activities as set forth in this policy. 

Our website host has implemented security measures in place to help protect against the loss, misuse and alteration of the information under our control.  While we cannot guarantee that loss, misuse or alteration to data will not occur, Denali uses industry standards, such as Secure Socket Layers (“SSL”) technology, to help safeguard against such occurrences.  In certain areas, the information passed between your browser and our system is encrypted with SSL technology to create a protected connection between you and our website to ensure confidentiality.  In the event that a breach into our security systems occurs Denali will notify you solely to the extent and in the event required by applicable law. 

Access to Your Personal Information
If you wish to have access to your personal information in our records, please contact us with your request at  You may also request that we update your personal information or correct any factual errors that you believe may exist regarding this information.

Third-Party Websites
This website may link to, or be linked to, other websites not maintained by or related to Denali.  Denali is not responsible for the privacy policies or practices of any third parties or third-party websites, including any linked or linking websites.  To the extent that you disclose personally identifiable information to any such third parties, different rules may apply to their use and disclosure of personal information that you disclose to them.  We encourage you to review the privacy policies of such websites before disclosing your personal information to them.

Contacting Us
If you have any questions or concerns regarding this Privacy Policy, please contact us at